In life there are so many things that usually divert us from our course and thus it is imperative to be principled. The people that have succeeded in life are the ones that took up an idea and ran with it. Most of us take up a business idea and when things are tough or seem not to be working we abandon the plan and jump to another.
Sometimes we abandon a project when we were just about to make a break through. The best way to win customer confidence is by being reliable. If you start selling cups today it is not prudent when customers comes back to you in two years time and find you selling vegetables. It would better to maybe have other products as value added services rather than doing away with your initial business idea.
I love the way Swami Vivekananda puts it when he said "Take up one idea and make that idea your life. Allow your brain, muscles, nerves and every part of your body to be filled with that one idea. Leave all other ideas alone". This is the path to achieving success in business. It is also how great business ideas latter give birth to big enterprises.
The best approach is to first have a business plan. Make sure the venture you are getting involved in is something you really love doing. This will make sure that when things go wrong or delay which most of the time they do, you will not give up. For business to work, it also needs to be fun.
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